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Learn from top brands about how consumer expectations are changing and how to match those demands
Understanding what your customer expects and adjusting your business model accordingly is crucial to ensuring growth and delivering true business value.
Having a clear vision of what investment opportunities can enhance customer experience and understanding what innovations are guaranteed to increase bookings is crucial for any brand looking to remaining relevant and competitive in the online travel market.
Which is why we recently asked Best Western, Zoku, Ctrip and Meetings.com – four travel brands with diverse business models - about their goals for cracking the customer experience in the coming year and which steps they are taking today to achieve their objectives.
By reading this whitepaper, you’ll get unique insights into:
- The impact of consumer trends: compare examples from these leading brands and evaluate how consumer trends are impacting your understanding of CX and what you need to do to accommodate changing customer behaviours
- Advancing customer experience with technology: unlock innovative strategies to integrate customer-experience-enhancing technologies into your business model
- The role of human touch: discover how to integrate the latest efficiency-enhancing technologies while maintaining and focalising on the personal, human touch you can offer your customers
Whitepaper contributors include:
- Bas Lemmens, Chief Executive Officer, Meetings.com
- Robert Paterson, Chief Executive Officer, Best Western Hotels & Resorts
- Hans Meyer, Chief Executive Officer, Zoku
- Amy Wei, Group GM of International Train Ticketing, Ctrip