Social Media and Marketing

InterContinental Hotels Group (IHG) will “tweet” nearly one million Priority Club points redeemable for hotel nights, retail gift cards, electronics and more during the hotel group’s December Tweet Away promotion.

Published: 30 Nov 2009

InterContinental Hotels Group (IHG) will “tweet” nearly one million Priority Club points redeemable for hotel nights, retail gift cards, electronics and more during the hotel group’s December Tweet Away promotion.

This will be done 31 days that lead up to the new year 2010.

IHG is inviting consumers to follow its hotel deals via its Twitter account at www.twitter.com/ihg_deals for a chance to be among the interactive campaign prize winners, including a seven-night stay at any IHG hotel in the world.

IHG will tweet from its Twitter account @IHG_Deals at least once a day.

Each tweet will include: a trivia question that asks followers to reply with a correct answer, a re-tweet request or a hotel deal of the day from an InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites or Candlewood Suites property.