Social Media and Marketing
Jet Airways creates communities on Facebook and Twitter
Jet Airways has come up with a social media customer connect initiative.
Published: 20 Jan 2010
Jet Airways has come up with a social media customer connect initiative.
The airline has created communities on Facebook and Twitter. Jet Airways intends to reach out to a larger cross-section of its customers and keep them informed on a real-time basis.
Besides being a connecting medium, the Jet Airways communities – www.facebook.com/jetairways and www.twitter.com/jetairways – will also provide guests with news updates about flight schedules, new customer programmes, route additions, services and special offers, etc.
Nikos Kardassis, acting CEO, Jet Airways, said these initiatives would help Jet Airways in actively engaging and interacting with all its stakeholders.
Kardassis said, “Our guests and customers will find these channels especially helpful as it will provide them with access to real-time information, leading to significantly enhanced customer satisfaction. Our presence on Facebook and Twitter will also help in generating important feedback that would help us improve the overall experience for our guests.”
This latest initiative is in addition to Jet Airways’ existing customer connect programmes that include mobile alert services, emails, etc.
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