Social Media and Marketing

Yapta.com, the airfare tracking service, has tied up with travel search engine Kayak to power its flight search engine.

Published: 18 Feb 2010

Yapta.com, the airfare tracking service, has tied up with travel search engine Kayak to power its flight search engine.

Yapta stated that with this partnership, its members now have greater access to flight data and are able to track prices for virtually any flight in the world.

Tom Romary, president and CEO of Yapta, said, “Tracking airfare prices prior to purchase will help travelers save money 45 percent of the time. And those travellers that continue to track the price of their flight after purchase will find that they’re eligible for an airline refund about 15 percent of the time. By combining Yapta’s price tracking capability with Kayak’s flight search, we’re looking to help even more travellers save on their airfare – before and after they book.”

By alerting travellers when the price on a specific flight drops, Yapta can direct travellers back to a booking site and improve “look-to-book” ratios by up to 25 percent.

“In the coming weeks, we’ll be looking to pair Yapta’s airfare tracking service with the search results on some of our web properties,” said Steve Hafner, CEO and co-founder of Kayak.