Social Media and Marketing
Kuoni Group selects Tealeaf
Kuoni has selected Tealeaf to support its future global website roll-outs, which are part of an increased online-focused business strategy.
Published: 01 Jul 2009
Kuoni has selected Tealeaf to support its future global website roll-outs, which are part of an increased online-focused business strategy.
The tour operator intends to understand customer needs and preferences in order to improve usability, site content, information architecture and transaction simplicity.
Benno Iten, head of sales for Kuoni Switzerland, who is also heading the group wide e-business, said, “This is a significant year for Kuoni’s ebusiness. We are shifting to a new model that allows us to improve user experience and efficiency.
Tealeaf will also support Kuoni in further optimising its e-business strategy.
The Kuoni Group has started Tealeaf implementation for the UK and Switzerland with more countries to follow. The first next generation website went live in Switzerland in June 2009.
Kuoni is the first tour operator outside the USA and UK to deploy Tealeaf’s customer experience software.
Read more: online customer experience
Printer-friendly version
Send to friendUpcoming Events
-
Jun 5, 2012 - Jun 6, 2012Miami, USA
-
Sep 26, 2012 - Sep 27, 2012Mumbai, India
-
Oct 3, 2012 - Oct 4, 2012Amsterdam
Featured Articles
-
The Weekly Eye: Wednesday May 16 – Tuesday May 22
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
-
Social media really does matter to travel brands
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
-
Travel brands look beyond their Facebook fans to make the most of social media
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta