Marketing directors from Wyndham Hotel Group, Carnival Cruise Lines, Fairmont Raffles International, InterContinental Hotel Group, Club Med, LAN Airlines, Accor, Melia Hotels International, and many more, will join this year’s EyeforTravel #OMTravel event at the Ritz Carlton Coconut Grove Hotel, Miami this June 5-6.
Offering unrivalled insight and networking opportunities, the conference is an important date for every travel marketer aiming to drive forward their marketing initiatives and keep up with rapidly evolving consumer demands.
With months of research poured into two highly interactive days, attendees will learn the latest trends to affect the travel industry. Sessions will be interspersed with networking breaks providing the ideal opportunity to take advantage of the high quality networking opportunities on offer.
Speaker highlights include:
· Barbara Pezzi, Analytics & Search Optimization, Fairmont Raffles International– Everyone always wants to discuss ROI, but keeping up with the latest measurement tools is not easy to come by. Barbara Pezzi will deliver a case study on how to accurately track and measure online marketing efforts to find out exactly where your bookings come from.
· Heny Gabay, Vice President of Strategy, Wyndham, Hotel Group– While it is still crucial to engage via social media, it is equally if not more important to inspire. Heny Gabay will explain why building brand loyalty, converging social channels into an overall online marketing strategy and connecting with travelers across various social touch points is vital to social success.
· Cecilia Sanguinetti, Director Customer Marketing, Carnival Cruise Lines– In a consumer-centric world, efficiency, accessibility, and customer experiences are the keys to an increase in conversions. Cecilia Sanguinetti will discuss how the rapid emergence of the tablet has made travel even more accessible, and how marketing to travelers across a variety of channels is the key to boosting loyalty, engagement, and repeat visits across these channels.
· Jerome Hiquet, Vice President Marketing/Internet, Club Med– Mobile is certainly a must. Travel websites and content must be mobile compatible as 79% of mobile audiences are comfortable making a purchase from a mobile device. Club Med has one of the most interactive travel Apps, and Jerome Hiquet will explain how a highly interactive and engaging app leads to a boost in loyalty, conversions, and happy repeat customers.
“EyeforTravel’s Online Marketing Strategies for Travel Summit The Americas & Caribbean is the only conference of its kind that brings together top online marketers from the largest travel brands to create a high-level discussion around the challenges and opportunities facing the travel industry,” said EyeforTravel’s Global Director of Events, Brian Smith.
He continued, “As always, this event will leave our attendees buzzing with ideas to implement the moment they return to the office.”
For a complete agenda and speaker roster, a complimentary copy of EyeforTravel’s official conference brochure, and exclusive discounts for attendance,click here.
Additional questions regarding this event which is EyeforTravel’s 9th annual Online Marketing Strategies for Travel The Americas & Caribbean conference, can be directed to Brian Smith, conference director, at firstname.lastname@example.org or via phone at (201) 234-4764.
Dec 4 – Dec 10 – Top spots from Facebook, Preferred Group takes on China, Fare strategies in frame and more…our pick of the week’s stories
In the battle for share of travel bookings, OTAs remain strong contenders but there is no room for complacency, writes Ritesh Gupta
The race to deliver what your customer wants is on, but it’s proving to be a marathon, writes Ritesh Gupta.