Lowcostholidays.com is on look-out for a new, non-celebrity brand ambassador.
Published: 10 Mar 2010
Lowcostholidays.com is on look-out for a new, non-celebrity brand ambassador.
According to a report filed by Brand Republic, the online travel company has launched a national press, radio and digital campaign, inviting consumers to apply for the ‘job' of brand ambassador.
The successful candidate will receive an annual salary of £20,000 and 12 free holidays around the world, and would be expected to provide reviews and blogs commenting on the trips.
A shortlist of 10 candidates will be drawn up by Lowcostholidays.com by mid-April, and candidates will be expected to canvas votes on social networking sites. A winner will be selected in June.
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Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta