Making the best of price war among carriers via online travel search engine

Recently, low fares airline Ryanair launched its biggest ever seat sale with 10 million seats across Europe from just €10.

Published: 14 May 2007

Recently, low fares airline Ryanair launched its biggest ever seat sale with 10 million seats across Europe from just €10.

Commenting on the same, Keith Melnick, EVP of Corporate Development, Kayak.com said, “Europe is awash with low cost carriers, offering its citizens fantastic opportunities to travel to some of its many superb cities, at great prices. This latest price war can only benefit travellers in the short term and there should be some great bargains to snap up. To save time as well as money consumers should try using an online travel search engine.”

According to the company, Kayak.co.uk provides pricing for low cost carriers such as Ryanair and easyJet via features such as

· Kayak’s flight search technology scours the Internet for travel-related information and provides real-time prices and itineraries from more than 404 travel sites.

· Kayak is the only travel search engine that offers multi-city itinerary search and Flexible Search which searches three days before and after desired dates.

· Kayak’s “Pins” allow the user to edit search results directly to find and save favourite itineraries.

· Kayak is the first website to bring airfare predictability functionality to the UK with three industry leading features that provide consumers with the airfare pricing history needed to make an informed purchasing decision:

Best Fare History

Best Fare Trend graph

Kayak Best Seller

· Google mash-up: Kayak results are displayed on an interactive Google Map, offering consumers a real-life perspective on where they are going.

· Personalisation: Kayak Learns describes a series of personalisation features that recognise a user and display results tailored to that person’s travel preferences and search history. At the top of the results page, users will see their preferred airline, hotel brand, star rating, etc. Consumers benefit from more relevant search results, providing a more efficient and productive search experience.

Kayak’s industry-leading flight search provides real-time prices and itineraries and users can search one way, round trip or multi-city.”

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