New video lead generation model for advertisers

Published: 10 Oct 2007

The new initiative will offer context sensitive lead-generation ads by deploying a simple plug-in that generates independent video advertisements. The ads play over the main host video file without obscuring it. In-Stream Video Player allows advertisers to get their message to their target market without disrupting the user’s video experience, one of the player’s key benefits.

“Adotube’s In-Stream Video Player offers a win-win solution for advertisers and Internet users. Advertisers get concrete returns on dollars spent, as they get sales leads while users do not have to wait up to 30-sec for the video to start, watching something that they have absolutely no interest in,” says Leo Grzhonko, Adotube founder and CEO.

Adotube player can load videos from almost any location and overlay offers on top of them. Publishers can use the space on a video stream in the same way as advertisers would use space on a simple Web page.

“Adotube allows anyone, whether a small business owner or a large corporation, to make a profit with brand-name, opt-in ads in their videos,” Grzhonko said. “Internet users will be much more receptive to ads that they have a choice of watching.”

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