Social Media and Marketing

This report that will enable you to understand the North American online flight market. Vital research, data and opinion for airline marketing and ecommerce executives as well as analysts and consultant needing to get up to speed on this rapidly changing market.

Published: 06 Jul 2009

This report that will enable you to understand the North American online flight market. Vital research, data and opinion for airline marketing and ecommerce executives as well as analysts and consultant needing to get up to speed on this rapidly changing market.

This report focuses on the Airline sector of the North American travel market and is based on an in-depth statistical analysis that investigates purchasing channels of the US and Canadian travel consumers. Historical, current and forecasted data has been developed and detailed trends can be seen from 2002 and forward to 2012.

Readers will have access to figures showing online vs. offline distribution trends in these travel markets and the airline sector specifically. They will also have a clear understanding about the role of online intermediaries for airline ticket sales over the past few years and how this is expected to change over time. This is the direct vs. indirect online distribution data. In addition, readers will also have access to the exclusive data that identifies diverse distribution patterns within the North American travel markets and therefore be able to identify the implications of differing consumer behaviour between purchasing domestic and international airline products.

As we believe it is important to put it all into perspective, included in the report is also a BONUS statistical overview analysis of the North American travel market in its entirety. This will help companies realise how the airline sector is performing within the gross and online travel markets as a whole and provide insight into how the sector is operating comparatively in terms of distribution trends now and in the future.

For those who require detailed data for each of the sectors (airline, hotel, car rental, cruise, package tour, rail, bus, online travel agent) should purchase the FULL North American Online Travel Report 2009.

To find out more go to http://www.eyefortravelresearch.com/reportsales/record/id/13/id_permalin...