On-demand Web analytics company Omniture has announced the availability of fully integrated keyword management solution Omniture SearchCenter. Omniture SearchCenter provides a single, robust solution for search campaign management and optimisation.

Published: 09 Aug 2005

On-demand Web analytics company Omniture has announced the availability of fully integrated keyword management solution Omniture SearchCenter. Omniture SearchCenter provides a single, robust solution for search campaign management and optimisation.

Omniture SearchCenter enables companies to view, automate and refine all
their search marketing efforts from a single, comprehensive dashboard.

Josh James, chief executive officer and co-founder of Omniture, said
that having a single, all-encompassing keyword management solution plays
an integral role in helping companies maximise the potential of their
marketing campaigns and in turn increase profits.

The new product allows customers to manage multiple accounts, specify
their campaigns and keywords, set their own rules on bidding and review
the performance of all the search engines in one easy-to-use interface,
according to the company. "No longer will marketers have to manually
assign tracking codes to keyword campaigns. Omniture SearchCenter
automatically assigns these codes to each keyword, providing a
streamlined search process. Omniture SearchCenter also provides the
seamless connection between pre-click and post-click keyword campaign
activity and delivers insight into the interplay between multiple online
marketing strategies," says the company.

The latest development, termed as industry's first, is being said to be
the next phase in the evolution of the SiteCatalyst Suite online
marketing platform that helps companies measure, manage and optimize
their online dollars. Together, the two will offer marketing managers
with deep insight into the success of a keyword campaign and allows them
to optimise keyword bids in real-time based on visit behaviour
information unavailable to other bid management tools, said the company.

On the latest development, Chad Calimpong, manager, Search Engine
Optimization for Choice Hotels said that there was need to more
efficiently manage separate accounts with each search engine vendor to
broaden company's reach and profits from our search marketing efforts.

Calimpong says Omniture SearchCenter resolves this problem with a
single, comprehensive view of all of our bid/buy processes.

"Now, we have detailed insight into why a keyword campaign is, or is
not, successful and can adjust campaigns in real-time to increase ROI.
Our marketing campaigns wouldn't be as successful as they are today
without the knowledge and insight we gain from using Omniture's
solutions," says Calimpong.