OpenTravel CRM, a web-based travel CRM, marketing and back office solution for travel agencies, has reported that its user base has grown to over 2,000 users in a little over four months since its launch.

Published: 11 Feb 2008

OpenTravel CRM, a web-based travel CRM, marketing and back office solution for travel agencies, has reported that its user base has grown to over 2,000 users in a little over four months since its launch.

The solution, that provides travel agencies with free use of travel software, is based on travel supplier advertising and offers which place travel suppliers in front of the agent user audience through the business desktop.

According to the company, the solution is an avenue for travel suppliers to effectively reach their channel partners while, demonstrating an investment in their success. The benefits are synergistic because suppliers have an effective and targeted venue for their messages while also providing a unique and real benefit to travel agents that helps them sell and market more effectively.

"This builds long term channel partner loyalty. We think sponsoring and supporting OpenTravel CRM provides suppliers with great ROI," said Joseph Mazzarella, President and CEO of Travel Sciences, which developed OpenTravel CRM.

"OpenTravel CRM was designed to reach out to the agent community and help organize, maintain and grow their businesses. It helps facilitate the growth of existing and new customer relationships by knowing those customers better, understanding what they like and bringing them products that they want. It also has a set of "easy to use marketing and selling tools that can be used everyday to grow the business," said Mazzarella.

The core functions complimented by advanced Web 2.0 features include an integrated RSS reader, instant messaging and online presence monitoring, Skype and interactive mapping. Also, online community networking technologies, such as integrated blogging and publishing, and online forums, are meshed into and part of the business solution.