Britain is becoming a nation of ‘holiday hagglers’, according to a new travel report issued by Visa Europe.
Published: 04 Aug 2009
Britain is becoming a nation of ‘holiday hagglers’, according to a new travel report issued by Visa Europe.
The survey, which featured over 1,000 British holidaymakers, revealed that over a third of Brits plan to take at least two holidays this year, with 60 percent heading for a beach based break. Over one in five (21 percent) are planning to take more holidays than last year, with the average break being between 11 and 14 days.
“A quarter of us now always negotiate to get better deals before we head off for some fun in the sun and a mere 11 percent accept the first price that we are quoted for a getaway. However, our spendthrift ways seem to go out the window as soon as we hit the beach - more than a third (39 percent) admit that we will blow the budget on holiday this year and nearly two thirds (63 percent) will overspend by up to £200 a week,” stated a release.
More than half the people surveyed expect to spend at least £600 on travel and accommodation this year, with a further £250 a week on eating and drinking.
The package holiday is in danger of dying out, as nearly half of us (42 percent) now favour DIY trips abroad, choosing to book our flights and accommodation separately. The rise of low cost airlines selling cheap fares over the internet has arguably helped to fuel this rise, with just 22 percent now admitting to still booking package holidays.
Top four trends include:
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta