Social Media and Marketing
priceline.com to offer a bounty-based ‘Big Deal’ price guarantee
priceline.com has announced the launch of the Priceline Big Deal Guarantee covering all of its Name Your Own Price travel services.
Published: 11 Aug 2010
priceline.com has announced the launch of the Priceline Big Deal Guarantee covering all of its Name Your Own Price travel services.
The online travel company says Priceline.com is the first major online travel agency to offer a bounty-based price guarantee across all of its Name Your Own Price services.
Priceline’s standard Best Price Guarantee still applies to published-price airline tickets, hotel rooms and rental cars sold through priceline.com. If any user finds a better price online for the identical itinerary, priceline.com will match that price, pay a $25 bounty and give a $50 vacation package coupon. The guarantee covers until the day before travel.
“Leisure travellers who use priceline.com’s Name Your Own Price travel services can negotiate the absolute lowest prices and biggest savings available online,” said priceline.com’s chief marketing officer Brett Keller.
“We are so sure of our deals that priceline.com is tripling the benefits for customers who book a Name Your Own Price travel service through us and find a better price. We’ll match that better price, pay them $25 and give them a $50 vacation package coupon. We believe this combination of benefits offers the richest price guarantee of any online travel agency.”
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