Replacing traditional travel guides with "The Local Scoop"

Omni Hotels has introduced "The Local Scoop" website (http://thelocalscoop.omnihotels.com) with focus on tapping the minds of true destination experts.

Published: 10 Jun 2008

Omni Hotels has introduced "The Local Scoop" website (http://thelocalscoop.omnihotels.com) with focus on tapping the minds of true destination experts.

According to the company, the "insiders' scoop" will take travelers beyond the recommendations of guidebooks and conventional travel resources to discover the lesser-known gems of each locale.

Omni Hotels has built a social network where consumers can showcase their hometown by sharing stories, posting recommendations and uploading pictures. To open the dialogue between locals and visitors, readers can comment on the 'scoop' and rate the postings.

This online community will further serve to connect travelers with Omni Hotels - before, during and after their visit - while enabling the brand to continue building relationships online.

"We are connecting online with those who truly know and love each destination," said Caryn Kboudi, vice president of corporate communications. "This new website, featuring the authentic voice of locals, will be constantly evolving so travelers can continually come back for updated insights from the people who know each city best."

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