Social Media and Marketing
Room 214 to support Travel Channel's social media initiatives
Travel Channel has decided to extend its partnership with social media and word of mouth marketing agency Room 214 through 2009.
Published: 29 Oct 2008
Travel Channel has decided to extend its partnership with social media and word of mouth marketing agency Room 214 through 2009.
Key components of programmes provided include: social media intelligence, key influencer identification, online community management and blog development.
Room 214 will help audiences of popular Travel Channel shows like Bizarre Foods, No Reservations and Passport to Great Weekends take their conversations online.
"Travel Channel understands that viewers are looking for ways to engage their content both through the television shows and online," said James Clark, managing partner, Room 214. "Word of mouth marketing works well when impassioned audiences are given access and venues to participate and share with like minded people."
Room 214 has been involved with several new social media strategy and word of mouth marketing efforts for Travel Channel since April this year.
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