Ryanair has announced a partnership with Webloyalty, a provider of online savings, discount and protection programmes.
Published: 30 Jun 2009
Ryanair has announced a partnership with Webloyalty, a provider of online savings, discount and protection programmes.
Customers booking online with Ryanair will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers.
As a result of this tie-up, Ryanair UK passengers will be offered discounts of up to 20% at over 700 online retailers. Members benefit from best price guarantees, automatic extended warranty protection, and ongoing rewards such as cash back cheques – for £10 per month.
Martin Child, managing director, Europe of Webloyalty, said: “Our model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme.”
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta