Scandinavian Airlines has launched a site that allows users to create and share their “Imaginary Trip to Norway”. The campaign site, www.MyNorwayTrip.com, is a joint effort with Innovation Norway Americas.

The airline highlighted that Norway is a somewhat unknown winter destination for U.S. tourists. Accordingly, the site contains information about the attractions to experience around the capital city Oslo as well the Fjord region. By answering a few questions about their travel taste, the website automatically generates a customised “travel journal” of their imaginary Norway winter adventure complete with text, photographs and tagged travel companions through Facebook.

MyNorwayTrip visitors are encouraged to share on Facebook or Twitter to be entered to win, and the campaign is ongoing through February, 2012 at www.MyNorwayTrip.com .

The MyNorwayTrip.com campaign is timed to launch in anticipation of the World Snowboarding Championships which will be held in Oslo, February 2012.

Innovation Norway has partnered up with SAS Scandinavian Airlines, VisitOsloRegion (www.visitosloregion.com) and Fjord Norway (www.fjordnorway.com) to develop a campaign where users get to discover a hotels, restaurants, skiing centers and fun through a first perspective in a fun, interactive way.

“Norway is ideal for an action packed winter vacation,” said Beate Christin Gran, Project Manager with Innovation Norway Americas. “We created a fun and surprising campaign site that introduces American travellers to a wide variety of destinations and activities, including some of the best skiing and most stunning nature experiences you can get anywhere in the World.”