SAS Scandinavian Airlines has decided to work with Neolane to orchestrate its marketing activities and multi-channel campaigns across the whole of the SAS group.

Published: 29 Aug 2007

SAS Scandinavian Airlines has decided to work with Neolane to orchestrate its marketing activities and multi-channel campaigns across the whole of the SAS group.

The Nordic region’s largest listed airline and travel group has selected Neolane v4, the enterprise marketing solution.

SAS EuroBonus, the airline’s frequent-flyer programme, will be the first SAS division to implement Neolane, a global provider of multi-channel campaign management software. Once rolled out in early September 2007, Neolane will be the cornerstone of all SAS customer marketing communications related to EuroBonus.

Neolane will enable SAS to automate marketing processes. This includes management and execution of personalised eNewsletters as well as dynamic offer management for up-selling and cross-selling. Neolane will also provide SAS with the necessary functionality to implement multi-country content and campaign management and give local marketing teams the flexibility to adhere to central marketing initiatives as appropriate.

The Neolane solution will become SAS’s multi-channel marketing management platform for traditional channels (direct mail) and emerging channels (email, web, SMS.) in order to achieve a better, more effective and coherent mix of online and offline marketing activities.