Social Media and Marketing

In-flight catalog shopping provider SkyMall and GuestLogix Inc. have signed a multi-year agreement to deliver a new on-board shopping service integrated with SkyMall's on-board catalogs.

Published: 20 Feb 2008

In-flight catalog shopping provider SkyMall and GuestLogix Inc. have signed a multi-year agreement to deliver a new on-board shopping service integrated with SkyMall's on-board catalogs.

The two companies shared the development at EyeforTravel's Ancillary Revenue in Travel 2008 Conference being held in Dublin.

Christine Aguilera, President of SkyMall said, "Our research shows that 73% of our customers made their buying decision on the plane and GuestLogix provides a platform that will allow us to take customer orders in-flight. Making it easy for our customers to "ring up their sale" at 30,000 feet will help us close more impulse buys and offer more convenience to time-pressed travelers."

Tom Douramakos, President and CEO of GuestLogix, a provider of on-board retail technology and solutions to the airline industry, said the combination of SkyMall's in-flight catalog with its on-board retail platform provides airlines substantial opportunity for ancillary revenue growth at a time when it's especially difficult to raise ticket prices.

"This agreement also exemplifies the potential of our Mobile Virtual Store as an efficient channel that enables retail partners, operators and GuestLogix to benefit mutually from new on-board sales," said Douramakos.