Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
It seems worth it too; half of brands say they have achieved direct bookings as a result of social media. And interestingly an impressive 61% of travel brands say they are going to increase their investment in social media over the coming months. That budget is going to have to come from somewhere but the good news is PR budgets have fallen by nearly a quarter as a result of social media campaigns. Have a look at this detailed social media infographic produced by social campaigns and solutions provider, digitalvisitor with research from EyeforTravel's Social Media & Mobile in Travel report (updated February 2012).
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store