Star Alliance Services GmbH has appointed DDB to handle its global communications. The development follows a three-month long search.

Published: 03 Aug 2006

Star Alliance Services GmbH has appointed DDB to handle its global communications. The development follows a three-month long search.

DDB will be responsible for all global marketing and loyalty communications for the Star Alliance brand, with all work being centrally produced and distributed from Europe while making maximum use of the DDB global network and reach.

Philip Saunders, vice-president - commercial, Star Alliance said the association with DDB will result in a “truly valued extension of our Loyalty and Marketing team.”

Overall, the Star Alliance network offers more than 15,500 daily flights to 842 destinations in 152 countries.