Social Media and Marketing
Thomas Cook becomes 2012 London Olympic Games sponsor
Thomas Cook has signed up as a tier two sponsor of the London 2012 Games in a deal estimated to be worth more than £20m.
Published: 21 Oct 2009
Thomas Cook has signed up as a tier two sponsor of the London 2012 Games in a deal estimated to be worth more than £20m.
Thomas Cook will provide a range of short break packages that will include accommodation, transport and event tickets for the London 2012 Olympic and Paralympic Games.
Tickets and packages for the London 2012 Olympic Games and Paralympic Games will go on sale in 2011.
It is estimated that more than a quarter of a million tickets will be sold by Thomas Cook with short break and accommodation packages within the UK.
A spokesman for London 2012 said it now has 23 domestic sponsors.
Tier one sponsors donate about £40m; tier two organisations donate about £20m; and tier three firms give about £10m.
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