Social Media and Marketing
Thomson to make its "customers feel special"
Thomson is reportedly working on a customer management drive in a bid to cut through the January price wars.
Published: 24 Dec 2008
Thomson is reportedly working on a customer management drive in a bid to cut through the January price wars.
The company has plans for sending personalised brochures with highly relevant holiday recommendations based on its customer's individual preferences to its customers.
These brochures will give customers a personal recommendation on their next holiday, based on analysis from their previous holiday booking information with Thomson, according to precisionmarketing.co.uk.
The Turn of Year drive, created by WDMP, will be sent in the run up to New Year Eve.
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