Thomson is reportedly working on a customer management drive in a bid to cut through the January price wars.
Published: 24 Dec 2008
Thomson is reportedly working on a customer management drive in a bid to cut through the January price wars.
The company has plans for sending personalised brochures with highly relevant holiday recommendations based on its customer's individual preferences to its customers.
These brochures will give customers a personal recommendation on their next holiday, based on analysis from their previous holiday booking information with Thomson, according to precisionmarketing.co.uk.
The Turn of Year drive, created by WDMP, will be sent in the run up to New Year Eve.
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta