Social Media and Marketing

How can travel companies get the most out of the time and resources they allocate to online marketing and social media? What innovative strategies and tactics can be deployed to drive real return on social media and avoid wasting time? When and how should travel companies invest in mobile?

Published: 01 Sep 2010

How can travel companies get the most out of the time and resources they allocate to online marketing and social media? What innovative strategies and tactics can be deployed to drive real return on social media and avoid wasting time? When and how should travel companies invest in mobile?

Travel professionals from across Europe will convene in Prague, 5-6 October to share online marketing best practices and brainstorm ideas at EyeforTravel’s annual Online Marketing & Social Media in Travel Summit.

The impressive speaker line-up includes senior executives from Lufthansa, RailEurope, P&O Cruises, Athens Tourism, HomeAway, Lonely Planet, Qype, Fairmont, Voyages-sncf, Google, Expedia, lastminute.com, TripAdvisor, TUI Cruises, Accor Hospitality and many more.

"Marketing travel was never been more complex.The online world is becoming increasingly sophisticated, social media has become a serious channel to market andmobile has finally reached critical mass. It is vital for anyone concerned with marketing travelto stay on top of the latest developments in these areas” says Paul Richer, Senior Partner, Genesys - The Travel Technology Consultancy and co-Chairman of the event.

Programme highlights include ‘How to create the perfect travel website’ with insight from RailEurope, HomeAway, Expedia and HolidayCheck, an in-depth analysis of the social media landscape including how to measure ROI, as well as tried and tested mobile case studies from TUI Cruises, Lufthansa, lastminute.com, Voyages-sncf and Accor Hospitality.

“This conference gives you a concentrated shot of the most relevant and up to the minute information. I am looking forward to being there and hearing some great speakers" added Richer.

The ever-growing attendee list includes many leading travel brands and can be viewed here

Hugo Burge, Internet Entrepreneur and Executive Chairman, Cheapflights added"The EyeforTravel Europe event has always had a great vibe: meet, connect & brainstorm with peers in a relaxed and informative setting. I'm delighted to be co-Chairing this event and hope, as always, to learn loads from attendees across Europe about our exciting online travel industry. This is a rare online travel event on continental Europe and I highly recommend it."

Early bird prices for the event expire this Friday 3rd September. For full event details contact –

Gina Baillie
VP Marketing & Events
EyeforTravel
+44(0)207 375 7197
gina@eyefortravel.com

Online Marketing & Social Media in Travel Summit
5-6 October, Prague
http://events.eyefortravel.com/online-marketing-and-social-media