Social Media and Marketing

Tourism Australia and travel search engine Wego.com have launched Great Australian Roadtrips in Singapore.

Published: 19 May 2009

Tourism Australia and travel search engine Wego.com have launched Great Australian Roadtrips in Singapore.

Wego.com features 14 Great Australian Roadtrips and highlights the must do’s and sees along the Roadtrips on the micro-site. It worked closely with Tourism Australia and its State Tourism offices to develop the list of must-do's on each journey.

The travel search engine has focused on creating a user friendly profile to meet “the adventurous consumer’s budget and needs”. There are suggested itineraries for each Roadtrip and access to a range of airfares, accommodation and restaurants.

User-generated content is also featured on the site allowing those who have gone before to share their personal highlights of each Roadtrip route.

According to Wego, Australia is one of the most popular self drive destinations for Singaporeans travelling overseas. In 2008, 51 percent of Singaporeans holidaying in Australia decided to embark on their own personal adventure through self-drive.

The Great Australian Roadtrips micro-site can be viewed at www.wego.com/feature/australia