The Tourism Authority of Thailand (TAT) has launched new Twitter and Facebook campaigns, offering Thailand-related travel information to the public.
Published: 22 Jan 2010
The Tourism Authority of Thailand (TAT) has launched new Twitter and Facebook campaigns, offering Thailand-related travel information to the public.
The TAT is offering up-to-date information about Thailand events, activities, news etc.
“We want travelers to Thailand to be more actively involved into the shaping of our web content by updating our site with their own experiences and advices,” said TAT’s new governor, Suraphon Svetasreni.
Those looking to visit Thailand will find a wide variety of resources on TAT’s social media pages, including external links that provide information about Thailand, videos, general Thailand news, events and more. Users can also leave comments or ask questions about Thailand.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta