Social Media and Marketing
Tracking what airlines are doing on Twitter
A new site, Airlines on Twitter, has gone live. Launched by Sydney-based web 2.0 specialist, SHIFT Interactive, the website is dedicated to tracking what airlines are doing on Twitter.
Published: 17 Sep 2009
A new site, Airlines on Twitter, has gone live. Launched by Sydney-based web 2.0 specialist, SHIFT Interactive, the website is dedicated to tracking what airlines are doing on Twitter.
Currently, the site has over 150 airline Twitter feeds. According to the company, there are two clear sides to the use of Twitter for airlines: reputation management and promotions.
The site also features a list of the top 50 airlines on Twitter- by number of followers.
Only nine airlines out of the Top 50 have over 10,000 users. JetBlue is the clear winner on Twitter with 1222780 followers.
JetBlue is followed by:
Southwest Airlines - 644192 followers
United Airlines - 34265 followers
Virgin America - 31616 followers
JetBlue Cheeps - 31276 followers
Many airlines have set up multiple Twitter accounts – one for each region that they operate to. This is why Air France, for example, appears a number of times in the Top 50.
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