Travel 2.0 marketing services for hotels launched

A new travel 2.0 marketing services for hotels, HotelSocialBlogs.com, has been launched by interactive marketing agency Lodging Interactive.

Published: 05 Sep 2008

A new travel 2.0 marketing services for hotels, HotelSocialBlogs.com, has been launched by interactive marketing agency Lodging Interactive.

Via HotelSocialBlogs.com, hotels can leverage travel 2.0 technologies to maximise their online reach through conversational marketing opportunities on major social media websites.

HotelSocialBlogs.com is a turn-key marketing service, which leverages travel 2.0 technologies to extend a hotel's online branding, marketing and communication strategies.

It combines blogging, RSS feed syndication, Twittering and email harvesting with hotel profiles on Facebook, MySpace, Flickr, Twitter, Photobucket, Squidoo, Wikipedia and others.

"Social media websites are a viable distribution and marketing opportunity for hotels that will continue to grow. Our HotelSocialBlogs.com travel 2.0 marketing services seeks to exploit this opportunity in a manner that makes it easy for a hotel to `join in the conversation'," said DJ Vallauri, founder and president, Lodging Interactive.

"While it is important that you monitor social media websites to stay informed about guest experiences and opinions, it is equally important to join the conversation and to present your hotel to potential guests in a social environment," said Vallauri.

HotelSocialBlogs.com provides RSS feed syndication which shares hotel specials, promotions and announcements to subscribers.

In addition, HotelSocialBlogs.com is fully integrated with the major social media websites via travel 2.0 custom widgets and badges. The result is fast and cost-effective distribution of a hotel's marketing communications to millions of potential social media members.

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