Social Media and Marketing

Travel Ad Network (TAN) has purchased the assets of travel planning website TravelMuse. Financial details of the acquisition weren't disclosed..

Published: 30 Nov 2010

Travel Ad Network (TAN) has purchased the assets of travel planning website TravelMuse. Financial details of the acquisition weren't disclosed..

For TAN, which is described as the largest vertical media company in travel, the move follows the recent closing of its $15 million Series C round of financing. When this happened last month, its CEO Brian Silver had indicated that the proceeds of the round would go towards acquiring travel sites, content, and tools, as well as towards increasing TAN’s technology infrastructure. The company says this move continues the transformation of TAN from a vertical ad network into an integrated digital media company. TAN is headquartered in New York City.

TravelMuse attracts about 100,000 unique visitors each month. The company is based in Palo Alto, CA and raised more than $6 million in funding primarily from Azure Capital Partners and California Technology Ventures.

“Travel Ad Network’s goal remains to build, organize and serve the largest online travel audience in the world,” said Silver. He added that the company will leverage TravelMuse tools across its exclusive sites to enhance the user experience.

Visitors can save any page from the web using the TravelMuse Bookmarker; create Trips; organise, schedule and share travel information with the TravelMuse Planner; get travel recommendations; and use the industry’s first Inspiration Finder to discover destinations.