Social Media and Marketing
Travel Ad Network launches "Mapvertising"
Travel Ad Network (TAN) is now offering advertisers an option to deliver geo-contextually targeted display ads across a wide variety of online map sites.
Published: 06 Nov 2008
Travel Ad Network (TAN) is now offering advertisers an option to deliver geo-contextually targeted display ads across a wide variety of online map sites.
As the user zooms and pans through the map, relevant ads change to reflect user's interest and intent, allowing advertisers to reach consumers on multiple levels, from branding to local.
Cree Lawson, founder and CEO, TAN said, "We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner."
For this, TAN has tied up with Lat49, an online advertising network that is optimised for interactive maps.
The Lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads.
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