Travelocity has unveiled a travel loyalty programme, with an objective of putting back ‘v,’ ‘i,’ and ‘p’ back into "VIP"
Travelocity has unveiled a travel loyalty programme, with an objective of putting back ‘v,’ ‘i,’ and ‘p’ back into "VIP"...
Published: 19 Oct 2006
Travelocity has unveiled a travel loyalty programme, with an objective of putting back ‘v,’ ‘i,’ and ‘p’ back into "VIP"...
Travelocity has unveiled a travel loyalty programme, with an objective of putting back ‘v,’ ‘i,’ and ‘p’ back into "VIP" by giving its most loyal customers automatic access to a range of perks minus the fine print and red tape of traditional loyalty programmes.
Prior to launching the new VIP programme officially, Travelocity put it to the test by offering VIP status to a sampling of customers in a beta programme.
A recent survey of members in the beta programme showed that the test group scored significantly higher than the control group in the highly satisfied category, stated the company.
Jeffrey Glueck, chief marketing officer, Travelocity said between company's VIP programme and the additional bonus provided by the Travelocity Rewards MasterCard for VIPs, "our customers have the flexibility to tailor their travel plans while at the same time cashing in on great perks and rewards."
According to the company, VIP status gives top customers: A dedicated customer service 800-line staffed by seasoned agents specifically educated in VIP benefits; VIPs will earn even more Travelocity Points on Travelocity Purchases including 3 Travelocity Points for every $1 spent on Flight + Hotel packages, flights, hotels, Last Minute Packages when they apply and are approved for the Travelocity MasterCard; Advance notice of sales and special VIP-only promotions; Travel perks such as airport shuttle and car rental discounts; Everyday exclusive discounts on GoodBuy hotels, vacation packages and last minute deals (including up to $100 off Last Minute vacation packages).
Customers need only five qualified bookings in a 12-month period to become a VIP, which can add up very quickly through Travelocity’s program. Customers who make the qualified bookings automatically become VIP's, with no sign-up or initiation fees required.