Social Media and Marketing

Travelodge says it has become the first British budget hotel brand to begin communicating with its customers through the social messaging service Twitter.

Published: 15 Sep 2009

Travelodge says it has become the first British budget hotel brand to begin communicating with its customers through the social messaging service Twitter.

The hotel chain will use the online portal to interact with its customers and inform them of new offers, hotel openings and job opportunities.

“Over 85 percent of Travelodge reservations are conducted via the web and with such a strong online following, it makes sense to interact with our customers via Twitter,” said Travelodge’s e-commerce director, Charlie Herbert.

Herbert added, “This will enable us to instantly tell our followers of latest offers, inform them on new Travelodge openings and keep them updated on general company news. It’s an instant, efficient and modern way of interacting with our customers.”

To mark the launch, the budget hotel chain is offering a £10 discount voucher for its Twitter followers for a limited period.