Travelscream and Fodors.com launch new ad model

Oct 2, 2008

Travelscream Technologies and Fodors.com, the website for Fodor's Travel, have formed a partnership that enables premium placement for travel deals and promotions on Fodors.com.

Published: 02 Oct 2008

Travelscream Technologies and Fodors.com, the website for Fodor's Travel, have formed a partnership that enables premium placement for travel deals and promotions on Fodors.com.

The initiative offers hospitality providers new opportunities to feature deals and special offers on Fodor's home page, weekly newsletter and a dedicated Deals section, with a tiered pricing structure.

With this new media ad model, Travelscream is also offering a Guaranteed Placement Service (GPS), whereby dedicated travel merchandisers ensure that deals and promotions are presented for maximum impact to drive incremental bookings and revenue through Fodors.com and other media partners in the Syndicated Publisher Network.

According to a release, the collaboration helps travel providers attain more sales and extend their marketing reach with guaranteed content placement that reaches 1.5 million dedicated travelers who collectively view 10-15 million pages per month. Additional benefits include co-branded travel guides and exclusive opportunities for promotional contest partnerships.

"Hospitality marketers are challenged with Internet solutions that cost a lot but don't deliver," says Tom Griffin, founder and CEO of Travelscream. "Our programmes are precisely the opposite—we've formed partnerships with highly targeted media outlets like Fodor's and developed pricing and editorial opportunities that will deliver immediate, measurable results."

Travelscream partners can choose between three levels of participation within the Fodors.com advertising deals programme. At the top tier, partners receive prominent placement on Fodor's home page and in their weekly email newsletter, with weekly promotions featured in the "Top 5 Deals." Partners can also receive featured placement and have their promotions appear within dedicated categories on Fodor's "Today's Top Travel Deals" page.

At entry level, content is included in Fodor's Deals List Summary with a photo, direct site link for instant booking and SEO, and social media sharing links. As the programme develops, partners will be able to submit offers to receive prominent home page placement as the Fodor's "Deal of the Day."