travelsupermarket.com’s £11m marketing drive yields results

Travel comparison website travelsupermarket.com garnered a record number of hits in July, with unique visitor numbers peaking at 180,000 on the busiest day.

Published: 16 Aug 2007

Travel comparison website travelsupermarket.com garnered a record number of hits in July, with unique visitor numbers peaking at 180,000 on the busiest day.

The company shared that an £11m marketing drive is paying off. A report has just revealed a rise in brand awareness of more than 100 percent over the past 12 months.

According to an online YouGov survey, awareness of the travelsupermarket.com brand has risen from 30 percent of the UK in July 2006 to 63 percent in July 2007, a figure three times larger than the brand’s nearest competitor at 19 percent.

Chris Nixon, MD, travelsupermarket.com, said: “We increased our marketing spend significantly for 2007 and are delighted with the results of the survey. We have seen a fantastic level of growth in 2007 so far attracting a record number of hits in July, with unique visitor numbers peaking at 180,000 on our busiest day.”

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