Travelzoo comes up with interactive ad campaign at Las Vegas’ Airport
Internet media company Travelzoo has launched what is being described as “the world’s first interactive advertising campaign at an airport involving large-scale projections that encourage traveler participation.”
Published: 09 Jul 2007
Internet media company Travelzoo has launched what is being described as “the world’s first interactive advertising campaign at an airport involving large-scale projections that encourage traveler participation.”
Las Vegas’ McCarran International Airport has become the first airport in the world to host the Travelzoo campaign featuring breaking news on travel deals.
The Airport is frequented by almost 3.5 million travelers per month. The Travelzoo interactive ads will run 24 hours a day for two months.
On being the first to show consumers the best deals published (by Travelzoo) in real-time, interactive projections, Erik Qualman, Head of Marketing North America, Travelzoo, said, “The high impact and large scale of the wall projections and plasma screens are not only memorable for travelers who pass by but it gives them a chance to directly interact with the brand.”
The interactive “What’s the Deal with Travelzoo?” campaign encourages travelers to participate in the ad. In Concourses A and B of Las Vegas Airport, gigantic projections show real-time travel deals currently featured on Travelzoo’s website as travelers walk past. In Concourse D real-time travel deals “spin” on Travelzoo slot machines when consumers engage the 8’ x 20’ ad.
In Concourse C, travelers can get the chance to star in their own ad as they are projected into two huge interactive plasma screens using immersion technology. This is the first time this technology has been used in advertising anywhere in the US. Along with being projected into the plasma screens, travelers are personally greeted by Travelzoo in the advertisement. All five ads feature the Travelzoo Top 20 ticker which lists real-time travel deals published by Travelzoo.
The interactive advertising systems are called MonsterVision and are part of a national advertising network from Monster Media. MonsterVision is patented technology that tracks consumers’ body movements, allowing for real-time interaction with the display graphics.