Social Media and Marketing
TripAdvisor launches a search engine
TripAdvisor LLC has introduced a search engine that will pull together flight and fare data from multiple airlines and online travel agencies.
Published: 27 Feb 2009
TripAdvisor LLC has introduced a search engine that will pull together flight and fare data from multiple airlines and online travel agencies.
According to boston.com, TripAdvisor will now vie in the “meta-search” engine category and it hopes to distinguish itself is a fee estimator enabling customers to figure the cost of checking bags and buying food and headphones into their cost comparisons.
“Nobody else has been able to give consumers clarity about what's the true cost of travel,” said Bryan Saltzburg, general manager of new initiatives for TripAdvisor.
“TripAdvisor will be a formidable competitive threat to Kayak,” said Gregory Saks, general manager of travel at Compete. “The most important asset TripAdvisor brings to the market is its user base. TripAdvisor has millions of people on its site that are already planning trips and shopping for travel.”
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