Social Media and Marketing
TUI brand launched in Russia and Ukraine
TUI Russia & CIS has announced the launch of the TUI brand in Russia & Ukraine.
Published: 03 Mar 2010
TUI Russia & CIS has announced the launch of the TUI brand in Russia & Ukraine.
The joint venture between TUI Travel Plc and S-Group Capital Management (SGCM) has committed to spend up to $60 million on the TUI Russia & CIS businesses - Mostravel, VKO Group and Voyage Kiev - over the next three years in the areas of brand, e-commerce, management and technology.
A new campaign, with tagline ‘Anything for your smile’, is to be launched later in March. The focus will be on TUI brand values of being a reliable, responsible and inspiring tour operator.
Some of the highlights of the brand launch include: Over 200 owned and franchise travel agencies to use the TUI brand in Russia and Ukraine; All agencies connected to one call centre and supported online.
TUI Russia & CIS entered the market last year. In 2010, the company is targeting 10 percent market share.
Printer-friendly version
Send to friendPost new comment
Upcoming Events
-
Mar 5, 2012 - Mar 6, 2012San Francisco, USA
-
Apr 17, 2012 - Apr 18, 2012London, UK
-
May 9, 2012 - May 10, 2012Singapore
Featured Articles
-
ATOL scheme updated in the UK, more holidays to be protected
Up to six million extra holidays each year will be fully protected against the failure of a travel company under new measures announced in the UK.
-
Best Western’s new promotion to reward business travel “Heroes”
Best Western International has launched a new promotion on its Facebook page. The company says it intends to remind everyone that road warriors are heroes to the people back home, and this promotion is a way to connect the dots between making a living and living it up with those you love.
-
GetThere’s mobile capabilities to better serve needs on the road
GetThere has added new capabilities to its mobile offering in order to meet travellers’ needs on the road while still adhering to the corporation’s policies and preferences.