Social Media and Marketing
US Airways fined for violation of price advertising rules
The U.S. Department of Transportation (DOT) has fined US Airways $40,000 for violating rules that require airline price advertisements to disclose the full price consumers must pay for air transportation.
Published: 09 Mar 2010
The U.S. Department of Transportation (DOT) has fined US Airways $40,000 for violating rules that require airline price advertisements to disclose the full price consumers must pay for air transportation.
The Department’s Aviation Enforcement Office found that when consumers searched the carrier’s website for one-way flights sorted by schedule, US Airways provided a set of fares that did not include additional applicable taxes and fees, or any notice on that page that these additional charges would be required.
Under DOT’s requirements for Internet advertising displays, the full fare must either be listed on the first screen that provides fare quotes, or the existence of additional government-imposed per-passenger charges must be prominently disclosed along with a hyperlink that takes consumers to a page that describes the additional charges.
“When consumers shop for air travel, they have a right to know how much they will have to pay,” said U.S. Transportation Secretary Ray LaHood. “We will continue to ensure that airlines comply with our price advertising rules.”
Printer-friendly version
Send to friendUpcoming Events
-
Jun 5, 2012 - Jun 6, 2012Miami, USA
-
Sep 26, 2012 - Sep 27, 2012Mumbai, India
Featured Articles
-
Travel brands look beyond their Facebook fans to make the most of social media
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta
-
Tapping the tablet: five tips for a different mobile animal
After years of talking about it, the decade of the mobile is finally here. Many people already have a smart phone but tablet use is rising rapidly. While they may both be mobile, there are some clear differences between how people use the two devices. EyeforTravel’s Pamela Whitby identifies five tips for tablets that travel brands should be thinking about.
-
Impulse rates for mobile: a tricky business
Interview: Last week in an interview with the Wyndham Hotel Group we considered the impact and meaning of emerging mobile booking channels on hotel revenue management. EyeforTravel’s Ritesh Gupta also spoke with Jared Simon, co-founder and COO of pioneering mobile app HotelTonight on the same topic. As expected he offers a very different perspective.