In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with experimentation & differentiation at its heart

This presentation was bought to you in association with TDS North America 2014 taking place in New York on September 11-12. Attended by over 600 senior executives and 80+ speakers, it's the premium meeting place for America's travel industry. 

Watch the video (scroll down for the slides)

Members of the EyeforTravel Research Library get access to 600+ hours of video from all our conferences, along with 15+ in-depth research reports for €95 per month. Check out the new EyeforTravel membership.

Click here to download the PDF