Social Media and Marketing

Virgin Atlantic has unveiled its website’s, www.virginatlantic.com, redeveloped and redesigned homepage.

The airline, on its blog, mentioned that taking inspiration from other award-winning websites in the retail, banking and travel sector, the new site communicates with customers in Virgin Atlantic’s typical tongue-in-cheek fashion yet provides a wealth of information.

According to the airline, 60 percent of the site is now live and the airline will continue to work on the remaining pages over the coming months.

Providing an insight into its approach, the airline mentioned that booking a flight means the start of a holiday. So it wanted to tap into that mood and get customers excited about their next trip. The team that worked on the task shared that part of the brief was to incorporate the refreshed branding and create a website experience “that
reflected the fabulous onboard experience of flying with Virgin Atlantic”. The team was also challenged with improving the customers’ journey through the site by improving the functionality that allows customers to find fares and manage their booking.

Referring to the home page, the company shared that it has made its destinations star of the show with large, luscious images that capture their essence. Also, it has made it easier for users to find the flights with a simple, clear search box. 

The other big change is the travel information section. Travel information showcases much of the bold design and streamlined experience.

The airline shared that in the future there will be some major changes to the flight search results aimed at helping passengers find fare quotations, and a refined check-in process.