Social Media and Marketing

VisitBritain, Britain’s National Tourism Agency, has teamed up with easyBus to help promote Britain as a great value destination to European travellers.

Published: 14 Jul 2009

VisitBritain, Britain’s National Tourism Agency, has teamed up with easyBus to help promote Britain as a great value destination to European travellers.

easyBus will feature alongside other UK travel brands such as easyJet and VisitBritain, in joint public relations, online advertising, offline and microsite initiatives to promote Britain.

The Value Campaign will target travellers contemplating travel to Britain, who will be made more aware of value brands such as easyBus and the other VisitBritain Value Campaign partners for inclusion in their travel planning.

easyBus.co.uk, which is a low cost London airport transfers service, has also launched what it says is the fastest and simplest bus booking engine on the web.

easyBus claims booking a London airport transfer ticket using their just launched booking system, should take no more than two minutes once you have decided which airport bus to travel on.