Social Media and Marketing
Vtravelled ties up with Travel Ad Network
Travel Ad Network has signed a partnership with Virgin Atlantic for its new travel website vtravelled.com.
Published: 26 Jun 2009
Travel Ad Network has signed a partnership with Virgin Atlantic for its new travel website vtravelled.com.
The website will be added to TAN’s portfolio of more than 200 travel planning sites, including BBC’s Lonely Planet, Rand McNally and Maps.com, reaching more than 11 million monthly unique visitors in the U.S.
The company stated: “As vtravelled.com gains traffic, it will be a key factor in Travel Ad Network’s continued growth to be the top travel audience aggregator for advertisers. Already it has surpassed TripAdvisor, Yahoo Travel, and AOL Travel. Recently, TAN passed Travelocity in reach becoming the first non-OTA to break into the Top three in the travel category.”
“But the next comScore report we expect to have also passed Orbitz, another OTA. We are already the biggest travel information source, but with the lawsuits against Expedia, who knows, we might be the biggest online travel audience sooner than expected.”
“We saw an area where travelers were being very poorly served and we like to make it our mission wherever possible to make travel more fun and inspiring. It is a huge advantage working with TAN which has fantastic experience in this area. Together I believe we have developed some must have tools for travelers and as the community grows they will help us shape and refine the offering,” said Lysette Gauna, creative director of vtravelled.com.
Virgin Atlantic had announced the launch of its global travel community site vtravelled.com earlier this week. The airline has launched its new social media channel for people to share their travel knowledge and aspirations, and contribute to a new, online environment.
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