Social Media and Marketing

GuestCentric Systems has recently introduced website and marketing performance tools for independent hotels.

Published: 29 Sep 2008

GuestCentric Systems has recently introduced website and marketing performance tools for independent hotels.

The tools are designed to help independent hoteliers track performance and increase visibility to their property's website.

The new Dashboard feature offers operators a single overview of key online metrics and is integrated into GuestCentric's online marketing and distribution platform.

With GuestCentric's Dashboard, hotel operators can view graphs showing daily number of visits, number of unique visitors, time spent on each page, visitor statistics by country, detailed information on the booking engine interaction and real-time information on total revenue generated.

The detailed information about the customers' viewing behaviours will help independent hotels target guest interests and needs much more effectively, said Filipe Tappenbeck, VP, GuestCentric.