Social Media and Marketing

WorldHotels has taken initiatives to guide affiliate hotels through the economic crisis.

Published: 03 Dec 2008

WorldHotels has taken initiatives to guide affiliate hotels through the economic crisis.

Called Recession Buster', the initiatives follow the introduction of dynamic pricing programme, Global Corporate Select (GCS), a special corporate rate programme designed exclusively for the group's global key accounts, with WorldHotels guaranteeing a rate five percent better than the best available rate (BAR) for contracted as well as non-contracted destinations.

"With this first revolutionary measure, we entered the realm of corporate dynamic pricing on a global level" said Roland Jegge, WorldHotels' VP Asia Pacific. "The next wave of 'recession buster' initiatives continues to help our affiliate hotels counter the current economic challenges."

"Challenging times require inspired responses," says Jegge. "WorldHotels is taking the lead with attractive campaigns and tailor-made initiatives. It is in times like these that companies such as WorldHotels are well placed to assist both hotels and corporations."

The hotel group has shared that its annual global campaign 'Smart Savings, Unique Stays', with discounted offers and breakfast included for stays of at least two nights, will be extended for another five months from December to 5 May 2009.

'Escape', 'Suite Dreams' and 'Love-is-all packages', valid until 14 April 2009, are packed with added value ranging from room upgrades to wine, three-course dinners and more.

With the 'Suite Dreams' package, bookings of two consecutive nights over a weekend earn an upgrade to a suite or deluxe room and VIP treatment including a bottle of wine, fruit-basket, local give-away, late check out and in-room breakfast.

The romantic 'Love-is-all' package for couples staying one night includes a 3-course dinner and bottle of wine, with such VIP extras as fruit-basket, chocolate treat and a bottle of sparkling wine.