Published: 25 Sep 2007

According to media reports, a company employee tipped a New York Times reporter by mistake about a new, unannounced service called Yahoo Mash.

For its part, the company’s blog shared some information.

“We just started inviting our friends outside Yahoo! to join us in testing Mash: a new approach to online profiles. If you’ve used other online profiles before you’ll feel at home in Mash. But there are some new twists that make things a little interesting and, we think, a lot of fun,” shared blog.mash.yahoo.com.

It added, “1. You can make starter profiles for your friends. Think: “first round’s on me.”
2. You can leave your profile open to contributions by trusted friends.
3. You can customise your — or your friend’s — profile with modules from a growing gallery of apps.”

“Mash is still pretty raw — there are bugs and we haven’t gotten to several of the features it really should have. We need to hear from you about where to focus our efforts,” according to Will Aldrich, the head of Mash.