Published: 25 Sep 2007

It was also shared that acquired firm’s founder Alan Warms will manage Yahoo! News (news.yahoo.com) as Vice President and General Manager.

The acquisition includes “substantially all of Participate’s assets,” Warms shared in an interview.

“As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors,” said Warms.

“This is very congruent with our strategy to make Yahoo an open platform,” reportedly said Scott Moore, Yahoo Senior Vice President for news and information. “BuzzTracker augments our ability to search for the best of blogs and mainstream media by topic.”