Yahoo! Go for Mobile 2.0 gears up for global expansion

Yahoo Inc is set to introduce a faster, enhanced version of its Internet services for US mobile phone users, while expanding into key markets in Asia, Canada and Europe.

Published: 20 Jun 2007

Yahoo Inc is set to introduce a faster, enhanced version of its Internet services for US mobile phone users, while expanding into key markets in Asia, Canada and Europe.

The company announced Yahoo! Go for Mobile 2.0 in general availability in the US and the availability of localised beta versions in 13 countries. Yahoo! initially unveiled the popular new service in beta in the US January 2007.

“Today’s launch signals to the world that Yahoo! Go is ready for primetime. With the tremendous consumer response to date we believe that Yahoo! Go will be a catalyst for broader adoption of the mobile Internet,” said Marco Boerries, EVP, Connected Life Division, Yahoo!. “People want easy access to the Internet on their mobile phones, and Yahoo! Go 2.0 offers content, access and answers wherever you are.”

The new version of Yahoo! Go 2.0 will be available for more than 200 different mobile phones in the US by the end of July, expanding to more than 400 by end of year. It will also be pre-loaded on new devices from Nokia, Motorola, Samsung, LG and HTC that begin rolling out later this year.

Less than six months after initially launching Yahoo! Go 2.0, the service will launch to millions of additional consumers in 13 countries. Consumers in Canada, France, Germany, India, Indonesia, Italy, Malaysia, Philippines, Singapore, Spain, United Kingdom, Thailand and Vietnam will be able to download and enjoy localised beta versions of the service. At launch the new beta versions for these countries will have much of the functionality as the US version and are supported by more than 200 different mobile phones by the end of July and that will expand to more than 400 by end of year.

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