Social Media and Marketing

Yahoo Inc. has formed a global partnership with Twitter to integrate Twitter’s real-time social experiences.

Published: 25 Feb 2010

Yahoo Inc. has formed a global partnership with Twitter to integrate Twitter’s real-time social experiences.

This partnership includes three primary elements:

1. People will be able to access their personal Twitter feeds across Yahoo!’s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others.

2. People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.

3. Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results today; go to Yahoo! and try it out.

Yahoo! stated the Twitter partnership, along with the one recently announced with Facebook, will transform “Yahoo! into a highly customisable social experience that lets people bring together and unify their activity from their many social experiences across the web.”

Because of these connections, anyone with a Yahoo! ID can update multiple social networks simultaneously and stay in touch with the people and information that matter most at every moment of the day.

The Twitter integration also provides full access to the complete Twitter public data stream, which Yahoo! will use to improve the relevance and freshness of content across Yahoo! properties.

For its part, Twitter on its blog stated, “Similar to the partnerships we have made with other large Internet companies, Yahoo! will receive what has been dubbed Firehose—a full feed of public tweets sent to Twitter and our partners every second of every day from all around the world.”

“Tweets may be short, but they have proven over and over again to contain valuable information. As the Twitter information network grows and expands, it becomes more valuable for everyone who participates. Our open approach helps us get closer to providing universal connectivity to a global network of immediate information.”