‘You said it…’ Better these quotes of the month and WIN!

Mar 21, 2014

Add a comment below and you could be on your way to an EyeforTravel conference at a destination of your choice!

Does rate parity suck? Loved up or fed up with Google?  Is personalisation creepy or your only chance of survival? The sharing, caring economy – your road to rise or the road to ruin? 
 
To celebrate the launch of our new digital library, we’re launching a column that will run monthly on the third Friday of every month. This will pull together the best controversial, trend-spotting, or just plain weird quotes from the previous month. You’ll then have one week to add comments before the winning quote is announced. 
 
The winner takes home a free EyeforTravel conference pass. (subject to terms and conditions)
 
Read on and if you think you can do better, then get commenting! 

“Even though the target group of HotelQuickly is completely different from an OTA, hotels were put under pressure by the major [OTA] player in our region and threatened to be delisted from its website.”

 
Christian Mischler, Co-Founder and COO of mobile-only website HotelQuickly on how rate parity agreements forced it to change course 
 

“These days free price competition is what gives customers the best deal and also fills rooms of the best hotels”

Hot Hotels founder Conor O’Connor on why he thinks rate parity is a throwback to the industry of old 
 

“I have said for years that social is the thread of integration across channels in the travel planning process. And if social is the thread, then content is the glue that integrates and carries a brand's message across channels.” 

 
Robert Patterson, Vice President of Content & Social Strategy at MMGY Global on the sticky nature of content. 
 

“The more you pay attention to consumers via ALL social media channels, the more you will sell. Period.”

 
Worldhotels’ social media Ed Perry evangelist doesn’t think so thinks being on one or two channels simply isn’t enough. 

“When we speak to our users, we get one key insight: after a members' first trip, retention is not an issue.”

 
Nicolas Brusson, co-founder of BlaBlaCar tells us why creating value makes his road-sharing business may be recession proof
 

“Africa is the final frontier for hoteliers”

 
Stephen Banks, director for sales and marketing, Africa at Movenpick on why the big and small chains alike are heading south
 

“Doing the latter [measuring only the channel not the person] would be like measuring everyone on your soccer team by how many goals they score”

 
Clayton F. Ruebensaal, VP, Global Marketing, The Ritz-Carlton Hotel Company knows that you need to participate across all devices and measure success against each person, not just the effectiveness of the individual channel 
 

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